Privacy Policy

Introduction

Home Extensions Now ("we", "our", or "us") operates the homeextensionslondon.com website (the "Service").

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data.

We are committed to protecting your privacy and ensuring you have a positive experience on our website. This privacy policy explains what personal data we collect, how we use it, and what rights you have under the UK General Data Protection Regulation (GDPR).

What Personal Data We Collect

Information You Provide Directly

When you contact us, submit a form, or request a quote, we collect the following information:

• Full name
• Email address
• Phone number
• Property address (optional)
• Details about your extension project
• Any other information you choose to provide

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and how you interact with the site:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referrer website
• Click-through data
• Links clicked and actions taken

How We Use Your Personal Data

We use the personal data we collect for the following purposes:

• To respond to your enquiries and provide information about our services
• To prepare and send quotes and proposals for extension projects
• To conduct feasibility assessments for your property
• To manage the performance of our website and services
• To improve and optimize our website and user experience
• To send you service-related announcements and updates
• To comply with legal and regulatory obligations
• For analytics and understanding how our services are used

Legal Basis for Processing (GDPR)

Under the UK GDPR, we process your personal data on the following legal bases:

Cookies and Tracking Technologies

Google Analytics

We use Google Analytics (Measurement ID: G-ZSFD1BY9MT) to understand how visitors use our website. This helps us:

• Track page views and user interactions
• Measure the effectiveness of our marketing
• Understand user behaviour and preferences
• Improve website functionality and user experience

Google Analytics uses cookies and similar technologies to collect and analyse this information. Google processes this data in accordance with their Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Form Submission Service

We use FormSubmit.co to process contact forms and project enquiry submissions. When you submit a form:

• Your form data is sent to our email address securely
• FormSubmit.co processes this data according to their Privacy Policy
• We receive your information via email to respond to your enquiry

Third-Party Data Sharing

We do not sell or rent your personal data to third parties. We may share your information with:

• Service Providers: Third-party services that help us operate our website and provide services (e.g., email providers, analytics platforms, form processors)
• Legal Compliance: Where required by law or regulatory authorities
• Business Transfers: In the event of a merger, acquisition, or sale of assets

All third parties are required to protect your data and use it only for the purposes we specify.

Data Retention

We retain your personal data for as long as necessary to fulfill the purposes for which it was collected:

• Enquiry Data: Retained for 3 years or until project completion, whichever is longer
• Contact Forms: Retained for up to 2 years to respond to follow-up enquiries
• Website Analytics: Automatically anonymized after 26 months (Google Analytics default)
• Customer Records: Retained for 6 years for tax and legal compliance purposes

Your Rights Under GDPR

You have the following rights regarding your personal data:

Data Security

We take the security of your personal data seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data in transit
• Secure form submission processing
• Limited access to personal data on a need-to-know basis
• Regular security assessments and updates
• Secure email communication

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee absolute security.

How to Exercise Your Data Rights

To exercise any of your rights under GDPR, please contact us with a clear description of your request:

We will respond to your request within 30 days. In some cases, we may need additional information to verify your identity before processing your request.

External Links

Our website may contain links to external websites that are not operated by us. This privacy policy applies only to our website. We are not responsible for the privacy practices of external sites, and we encourage you to review their privacy policies before providing any personal information.

Children's Privacy

Our Service is not intended for children under the age of 13. We do not knowingly collect personal data from children under 13. If we become aware that we have collected personal data from a child under 13, we will take steps to delete such information and terminate the child's account.

Contact Us Regarding Your Data

If you have any questions about this privacy policy or our privacy practices, or if you wish to exercise any of your data protection rights, please contact us:

Updates to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date at the top of this page.

Your continued use of our Service following the posting of revised privacy policy means that you accept and agree to the changes.